CONCEPT PROPOSAL｜Official IP artwork, licensing scope, supplier specifications and transaction terms pending confirmation
Hello Kitty × TAKASUGI
繁中EN日本語
HELLO KITTY × TAKASUGI / FRIENDSHIP RALLY

Step on court. Let smiles connect.

Starting with Kitty White’s bow and friendship spirit, this concept brings collecting, beginner play and fan connection into one pickleball story. Official collaboration approval is still pending.

See the sets ↓
Concept image: pink and white pickleball court with bow-inspired geometryHello Kitty official character reference image
01 / OFFICIAL STUDY

Start with Kitty White

Official references guide the visual language. Every court extension below is clearly a concept interpretation, not an official story.

Kitty White official character reference
Official source：Sanrio character reference｜Concept image content is separated below
KITTY WHITE / 1974

Kitty White was created in 1974. Sanrio’s official profile lists her birthday as November 1, her home as the suburbs of London, and her love of her mother’s apple pie, baking cookies and playing piano. Sanrio also describes the red bow on her left ear as a symbol that connects hearts. These are official profile facts; translating them into a pickleball theme is this proposal’s design interpretation.

Birthday11/1
HomeLondon suburbs
LikesBaking · piano · friends
SignatureRed bow on left ear

Kitty and her twin sister Mimmy are very close. Sanrio describes Kitty with a red bow on her left ear and Mimmy with a yellow bow on her right. This concept uses Kitty’s official image and friendship relationship as study references only.

Read Sanrio’s official Kitty White profile ↗
02 / FRIENDSHIP RALLY

Turn friendship into a rally

Hello Kitty connects people through friendship, shared smiles and the red bow on her left ear. Pickleball adds a beginner-friendly way to meet, rally and play doubles.

FRIENDSHIP / MINNA NAKAYOKU

A bow that opens the next rally.

The shared language is simple: make room, return the ball and leave with a new friend.

Friendship is the concept theme, not an official Sanrio collaboration statement.
Concept image: pink court and bow-inspired shapes
Concept image｜Background image without Kitty or logo; the official character is referenced separately.
03 / PICKLEBALL SETS

Choose your way to play

Two adult core sets, plus a family-friendly junior option. Prices are planning display prices from TAKASUGI’s reference page and are not approved retail prices.

TAKASUGI’s reference page lists B001 Junior Play, B002 Beginner Start and B003 T700 Classic as candidate product matches. Model, material, process and price must be checked against written TAKASUGI and supplier records.

Concept image: Hello Kitty adult fiberglass pickleball set
Concept image｜B002 BEGINNER START
A / ADULT FIBERGLASS

Adult fiberglass starter set

NT$1,780Planning display price · Pending confirmation · (bundle price)
  • TAKASUGI paddleB002
  • MaterialFiberglass / PP honeycomb
  • Candidate spec10 mm · 218–230 g
  • Core contents1 paddle · 1 ball · 1 card · 1 charm · paper box + foam

Pending: single-paddle price, per-set content cost, production quantity, sales quantity and lead time.

Concept image: Hello Kitty adult carbon-fiber pickleball set
Concept image｜B003 T700 CLASSIC
B / ADULT CARBON FIBER

Adult carbon-fiber starter set

NT$2,480Planning display price · Pending confirmation · (bundle price)
  • TAKASUGI paddleB003
  • MaterialT700 carbon / PP honeycomb
  • Candidate spec16 mm · approx. 230 g
  • Core contents1 paddle · 1 ball · 1 card · 1 charm · paper box + foam

Pending: single-paddle price, per-set content cost, production quantity, sales quantity and lead time.

Concept image: Hello Kitty junior fiberglass pickleball set
Concept image｜B001 JUNIOR PLAY
C / JUNIOR OPTION

Junior fiberglass set

NT$1,180Planning display price · Pending confirmation · (bundle price)
  • TAKASUGI paddleB001
  • MaterialFiberglass / PP honeycomb
  • Candidate spec16 mm · approx. 170.1 g
  • Core contents1 paddle · 1 ball · 1 card · 1 charm · paper box + foam
  • AudienceFamily / children

Pending: adoption, age guidance, single-paddle price, per-set content cost, production and sales quantities.

Bundle calculation

SetPaddle priceCost × quantitySales
A B002Pending confirmationPending confirmation × Pending confirmationPending confirmation
B B003Pending confirmationPending confirmation × Pending confirmationPending confirmation
C B001Pending confirmationPending confirmation × Pending confirmationPending confirmation

Formula: per-set content cost × production quantity; planning price × expected sales quantity. Values await TAKASUGI and supplier confirmation.

Bundle boundary

Paddle model, material, dimensions, process and production country must match current TAKASUGI records. The Hello Kitty artwork, bow placement, charm, card and box dieline are licensing-dependent concept items.

Pending confirmation
Concept image: Hello Kitty paper box and foam packaging
Hello Kitty paper box and foam packaging concept; dieline and print specs pending.
04 / EARLY BIRD + FAN GOODS

Take a little piece of the story with you

Fan goods start from TAKASUGI’s existing candidate list. Whether any item becomes an official Hello Kitty product requires written Sanrio Taiwan approval.

EARLY BIRD CANDIDATE

Single-ball pouch + mini charm

A compact early-bird pairing inspired by the reference catalog. Item allocation and eligibility are pending.

NT$380 + NT$380Planning display price · Pending confirmation
FAN GOODS CANDIDATE

Acrylic stand / badge / sticker

Candidate fan-facing items from the current TAKASUGI reference list. Official character artwork and final SKUs require approval.

NT$380 / NT$180 / NT$120Planning display price · Pending confirmation
FAN GOODS CANDIDATE

Sports insulated bottle

A practical high-visibility item for the carbon-fiber set or Party. Allocation and IP application remain pending.

NT$780Planning display price · Pending confirmation

Fan-goods calculation

ItemUnit costQty / allocationSales
Acrylic standNT$380 planningPending confirmationPending confirmation
BadgeNT$180 planningPending confirmationPending confirmation
BottleNT$780 planningPending confirmationPending confirmation

Status

All items are candidate references from pickleball.takasugi.com.tw, not approved Hello Kitty merchandise. Costs, production quantities, allocations and retail status remain pending.

Concept image: Hello Kitty fan goods and accessories
Hello Kitty charm, collector card and fan-goods concept board; items and licensing remain pending.
05 / PARTY

Bring the friendship to the court

The concept follows party.takasugi.com.tw: 3 hours, 6 courts, 72 guests and 8 free-choice stations. Date, venue, ticketing and gift conditions remain pending.

Reference flow: check-in with T-shirt, passport and number sticker → grouping and safety briefing → warm-up and level-based coaching → eight free-choice stations → character meet-and-photo moment → doubles friendship match → awards, equipment return and completion gift.

01

Check-in & welcome

T-shirt, passport, number sticker and participant gift.

02

Warm-up & coaching

Two beginner courts and four doubles courts.

03

Eight free-choice stations

Complete the selected stations for candidate gifts.

04

Photo moment

A Hello Kitty themed photo wall is a licensing-dependent concept.

05

Doubles friendship match

Candidate branch: up to 8 teams / 16 players.

06

Awards & completion gift

Return equipment, group photo, Mini Paddle and card.

Concept image: Hello Kitty pickleball friendship party
Concept image｜Party concept with Hello Kitty and a welcome-gift table; final visuals and licensing remain pending.
8 CANDIDATE GIFTS

Welcome gifts

T-shirt · canvas bag · stickers · postcard · A4 folder · passport notebook · ID case + strap · Mini Paddle

STATION REWARDS

Station rewards

3 stations: sticker set + card｜5 stations: limited badge｜8 stations: character acrylic charm. All are pending final rules and approval.

PARTY GIFT CALCULATION

Party gift cost

Unit cost × gift quantity = total cost

Pending confirmation × Pending confirmation ＝ Pending confirmation

06 / EXPOSURE + SALES

From the first bow to fan sharing

Build anticipation through the official study, material comparisons, unboxing and beginner content. Channels, KOLs, preorder and retail terms are candidate plans.

OWNED

TAKASUGI owned channels

Long-form study, product comparison, FAQ and official launch updates. Candidate route; no launch date confirmed.

SOCIAL

Social & short video

Bow details, first-rally tutorial, unboxing and friend-tag prompts. Posts are candidate content.

KOL CANDIDATES

Collector & sport creators

Candidate themes: character study, materials, beginner play and doubles friendship. No partner is confirmed.

07 / TIMELINE

From warm-up to the recap

Candidate milestones only; no date or partnership is confirmed.

01 / PREHEAT

Warm-up

Pink, red and white visual clues invite fans to find the friendship theme.

02 / REVEAL

Study & set reveal

Show official references, candidate paddle matches and concept images.

03 / PREORDER

Preorder / early bird

Only after written licensing, final pricing, quantity and schedule confirmation.

04 / PARTY

Party rally

Three-hour community session candidate: six courts, coaching and free-choice stations.

05 / DELIVERY

Delivery & unboxing

Supplier lead time and shipping rules remain pending.

06 / SHARE

Fan sharing

Invite photos and first-rally stories after the official launch.

08 / PURCHASE + FAQ

Read this before you play

Commercial fields and licensing conditions stay visible as pending wherever they are not confirmed.

Can I buy or register now?

No. This is a concept review page. Product purchase, preorder and Party registration are not open.

Are these final prices?

No. NT$1,180 / NT$1,780 / NT$2,480 are planning display prices from the TAKASUGI reference page. Final prices and costs are pending.

Can the Hello Kitty artwork go straight to production?

No. Official character art, logo, charm, card and packaging require written licensing approval and a final style guide.

What are the Party date and venue?

Pending confirmation. The page uses the existing 3-hour / 6-court / 72-person planning framework for review only.

Where will I buy it?

Pending. Candidate routes include TAKASUGI owned channels and selected sport or collector retailers; no sales partner is confirmed.

SOURCES / SOURCE TRACE

Official and existing-page sources

Sanrio Japan | Hello Kitty official profile ↗https://corporate.sanrio.co.jp/en/business-info/brands/hello_kity/
Sanrio | Hello Kitty & Mimmy ↗https://www.sanrio.com/blogs/sanrio/sanrio-friend-of-the-month-hello-kitty-mimmy
Sanrio Taiwan | Character directory ↗https://www.sanrio.com.tw/characters/
Sanrio Taiwan | Licensing application ↗https://www.sanrio.com.tw/application-form/
TAKASUGI pickleball | IP × TAKASUGI limited sets ↗https://pickleball.takasugi.com.tw/
TAKASUGI party | Existing fan pickleball plan ↗https://party.takasugi.com.tw/
FRIENDSHIP RALLY / CONCEPT REVIEW

Leave room for a friend in the next rally.

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